when making a music video you will get a budget and that is slit into a number of things that you need to consider which can limit or allow you to be as creative as possible to create an image for yourself as an artist or for your artist that you are trying to sell. Not only that but you want this video to promote the song/track that the video is for.
the Budge depends on what your concept is, the locations, props, the production equipment, cast and crew and food.
the budget is split in brackets which are 25k, 35k-50k, 50k-75k, 100k, 150k, 200k, 250k-300k, 500k+.
the lower budget categories are normally the budgets for self produced artists so from about 25k to at most 75k. the middle section would be for indie labels so about 100k to 300k and the rest from 500k+ would be major labels because they make over 70% of all the income in the international music business.
when you watch a music video you are normally able to detect the type of label and the kind of budget that they use because of things such as; the quality of the video, the locations that they are using, the image that they are trying to portray also the props and how much talent is used.
Tuesday, 20 September 2016
Monday, 19 September 2016
Sunday, 18 September 2016
Task 1B
in this case study i will be talking about major and indie artists and the image that they put across to the world through the music videos that they broadcast and i am going to talk about how it is done.
Self Produced - LD (67) is a uk Trap/drill artist that is based in brixton, South London, he is a self produced artist and is not signed to any indie or major labels. from this video you can straight away tell the genre of the song for those who know the genre. the mood is dark and gloomy surrounded by dark faces that are not easily seen. the artist LD himself wears a mask so that he can hide his identity because he was banned from making music by the police. this videos and a lot of his other ones him and his friends display a lot of violent hand signs, that is used to seem intimidating and that is the kind of image that they are trying to get a cross. because he is a self produced artist in brixton he wouldn't have a lot of money to produce a music video so the hence that it is why there is minimal special effects or major location changes.
Indie - Lil Yachty is a trap rapper who is signed to an independent label called QC (Quality Control) this video is a very creative one based around the theme of boats which also relates to his name lil Yachty and also the name of his mixtape lil boat. this video reflexes the artist because the video is weird and funny and strange which matches the appearance of Lil Yatchy and thats the imagine that he is showcasing. from other explains such as gangdam style and what does the fox say you can see that this video got the amount of views that it did because of the video, the amount of animations and special effects that are used catches peoples attention and they talk about it and share it and then thats how it gets viral.
Major - Kendrick Lamar is a rap/ hip hop artist who is signed to interscope records which is a major record label. kendrick lamar is known for his intellectual rap normally speaking on the topic of black people discrimination, slavery and black on back crime which is shown in this video in a more abstract and artistic way that shows how he feels about the concept that he his rapping about. its based in an urban setting and in black and white maybe to represent that there is not bright future ahead or at the present moment.
Tuesday, 13 September 2016
Budget in Music Videos
Budget in Music Videos - Low budget Video
when making a music video you will get a budget and that is slit into a number of things that you need to consider which can limit or allow you to be as creative as possible to create an image for yourself as an artist or for your artist that you are trying to sell. Not only that but you want this video to promote the song/track that the video is for.the Budge depends on what your concept is, the locations, props, the
$22,000
Kendrick Lamar - King Kunta
In this video Kendrick as you can see is in an urban location which happens to be where he is from and grow up, Compton California. this song is a mix of g funk and hip hop and that sets the mood in your head to be jolly and happy and that is what you see in this video and this is shown by the dancing in the video and him being surrounded by his peers and the attractive females around him creating that Hyper-real reality .
as you can see in the video there are not much visual effects going on and most of the video is edited Rhythmically this means they didnt have to spend as much money on special effect. not a lot of props were used in this video as you can see because he is not trying to show himself as being a person who is very interested in material things like big jewellery, flashy cars, the newest and most expensive brands. but instead he is showing us where he is coming from and how he has become a king but still keeping humble.
this video is a single camera production that looks like they were using the camera hand held at points in the video so they wouldn't of had to buy things like drones etc.
in conclusion this video is in the lower end in terms of budget because of the simplicity of the concept.
$35k - $50k
Future Ft The Weekend - Low Life
this video is still on the lower end of the video production price because you can still see that the concept is still simple and is not using a lot of props.
the song is called low life and they have used that theme in the video by shooting the majority of it in like an abandoned warehouse of some sort where low life's in the context they are using it in tend to dwell. using that location would of needed a sum of money which puts it on top of the the kendrick video. in the video you see a lot of different lighting effects one of the reasons is because how dark the location would of been also they use a lot of low key lighting to find the artist face also referring to being a low life.
all of this would of taking up about 5,000+
high budget
$500,000 budget
Gwen Stefani - Make me like You - 13,839,913 views
This music video is of high budget firstly because of the location. It has an expensive, sci-fi kind of setting, and also considering the fact that there was more than a few of the similar kind of setting, this was going to cost the artist a lot of money. A lot of props and costume were used in this video. For example, the flashy jackets that the artists had to wear, the make-up (and bearing in mind, the make-up artists)
Another thing that might have caused this music video to be costly is the camera, and possibly, the camera equipment as well. The video consisted of different shots, which would have required different equipment, but such angles that would have cost particularly a lot more is the drone shot.
One other thing that would have caused the video to be very costly is the editing of the video. Editing suites would have had to be booked, and also the video consists of a lot of high quality editing and animation.
$4,000,000 budget
This music video has a high budget because it consists of expensive locations, especially as the locations vary, so they're going to have to pay for a large number of expensive settings. Also, props such as cars were included inside the video, and also a number of motorcycles later on in the video, which was going to cost the artist a lot of money. The video also included costuming and masks of the artist. Also, another thing that would make the video very costly is that the artist had to hire talents, and in this video, there is a very large number of talents hired, considering the fact that as the artist went from one setting to another, there would be a different group of dancers. Relating to the talent, the artist would have had to spend a lot of money on choreography, rehearsing all the dance moves over and over again, etc.
Another thing that would have caused this music video to be very costly is the use of various camera equipment. In the video, a variety of camera equipment was used. Not only this, more than one camera was used, meaning that this was a multi cam video shoot, which would resulted with the artist paying for more than one camera.
Conclusion:
The first music video reached around 54 million views, and the second music video reached around 13 million views. Both music videos had a lot of money being spent of them. One thing this research proves is that videos that have a lot of money being spent on the visuals attracts a lot of views.
Gwen Stefani - Make me like You - 13,839,913 views
This music video is of high budget firstly because of the location. It has an expensive, sci-fi kind of setting, and also considering the fact that there was more than a few of the similar kind of setting, this was going to cost the artist a lot of money. A lot of props and costume were used in this video. For example, the flashy jackets that the artists had to wear, the make-up (and bearing in mind, the make-up artists)
Another thing that might have caused this music video to be costly is the camera, and possibly, the camera equipment as well. The video consisted of different shots, which would have required different equipment, but such angles that would have cost particularly a lot more is the drone shot.
One other thing that would have caused the video to be very costly is the editing of the video. Editing suites would have had to be booked, and also the video consists of a lot of high quality editing and animation.
$4,000,000 budget
This music video has a high budget because it consists of expensive locations, especially as the locations vary, so they're going to have to pay for a large number of expensive settings. Also, props such as cars were included inside the video, and also a number of motorcycles later on in the video, which was going to cost the artist a lot of money. The video also included costuming and masks of the artist. Also, another thing that would make the video very costly is that the artist had to hire talents, and in this video, there is a very large number of talents hired, considering the fact that as the artist went from one setting to another, there would be a different group of dancers. Relating to the talent, the artist would have had to spend a lot of money on choreography, rehearsing all the dance moves over and over again, etc.
Another thing that would have caused this music video to be very costly is the use of various camera equipment. In the video, a variety of camera equipment was used. Not only this, more than one camera was used, meaning that this was a multi cam video shoot, which would resulted with the artist paying for more than one camera.
Conclusion:
The first music video reached around 54 million views, and the second music video reached around 13 million views. Both music videos had a lot of money being spent of them. One thing this research proves is that videos that have a lot of money being spent on the visuals attracts a lot of views.
Range of budgets for music videos
Range of budgets for music videos
Higher end budgets have a better creative idea for the audiences which will make the music video more interesting and enjoyable for viewers. Higher end budgets consist of complex visual effects and more expensive locations.
The budgets for music videos are there to cover the costs of creating the video such as storyboards,props, location fees and more. The lower the budget the less amount
of money is used to create visual effects which help to engage the audience.
100k budget music videos
An example music video created on budgets of 100k would be the song stay by the artist Rihanna.The genre of the song is R and B. The genre R and B generally used a higher budget for the productions music videos as the want to create a more powerful visual effects for the audiences.
The video includes both artists, who both take apart in the narrative of the video. In order of this the music video is able to seems more realistic and relatable to viewers,
inferring that they can feel
engage to the artist and get an understanding from the visual effects. The use of the budget enables the music video to be effective to promoting the artist. The editing of the video helps to create a mood including camera shots such as close
ups and mid shots, making the audience get the sense of the video being based on the artist emotions.
Therefore the audience feel more interactive with the artist feelings a connection with them during the video.
200k music videos - Beyoncé single ladies
The higher range for budget on music videos are likely to get more viewers that may repeatably watch the video. The music video for single ladies became popular mostly to the target audience of women mainly cos of the meaning of the song talking about single ladies also the fact the artist was a female. The choreography of the video became very popular to viewers where everyone would copy the dance and doing exactly as the artist did in the video making the video seem more enjoyable to viewing and entertaining as well as a well known dance track which went viral to audiences around the world.
Monday, 12 September 2016
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