srop motion idents

prep work 27.2 task 2b

3B & C

          i.  What the theme of the suite is

         ii.  How/why the theme appeals to the viewers (e.g. creating a particular tone to target a particular audience type)

        iii. How they have used the same theme in different ways to create Brand Loyalty

       iv.  Explain whether, how and why the idents are information-led or entertainment led

        v.  Are the idents intended to be used at a particular time of day?

       vi.  Are idents intended to be used at a particular time of year?

      vii.  What does the suite convey about the channel's Brand Identity – what meaning? 

     viii.  How effective the design of the suite is in communicating Visual information to a non-visual audience, appealing to a target audience; and the audience appreciating of desired tone
       ix. Assess - How effective the design of the suite is (Typography, Pace, Density of Information, Brand Identity)

ident suites are designed as a collective of ident's that follow the same theme and or idea which come together to be a suite of idents.
ident themes normally tend to relate to things such as sessions for example during Christmas time you will have ident that include subjects such as snow,  family's and Christmas decorations etc. or a suite of ident are created due to current events for example if the football world cup was being broadcasted the idents would be designed in a way that is promoting the event.


in the ident above the theme is called 'colors' you can see the theme going throughout the suite. in each ident, it starts off black and white or very dull and boring colors that are not exciting at all but then by the end of the ident the colors bring the whole ident to life.  but its all done in an artistic manner and this corresponds with the channels branding and the content of the channel which is to do with art based shows.

the theme of the suite of idents appeals to the target audience because sky arts is an artistic tv channel and it appeals to people who are interested in shows that are creative and inspiring and that can help stimulate creativity. these idents show a sense of creativity and flair and a bit of culture is integrated into it aswell, for example, the first one was a Chinese woman who was holding an oriental Chinese hand fan and as she opened it bursted into a ray of colors of butterfly which looked very beautiful and artistic. which brings me to the tone of the suite which I would describe as being calming and majestic like when you watch it you feel calm and at peace.

I think that this suite of idents is information and entertainment lead. I think it is entertainment led because when you look and watch it, it is visually entertaining someone who enjoys arts would love the concepts that are going on in the suite which the different type of art, for example, the last ident is abstract that is created by a dog. I feel that it is information led also because when you watch the idents you can see the channels branding, you are able to see that this channel is all about art and creativity and gives the viewer an indication of what they are about. 

i would think that the suite of idents would be made for about spring time for example in the first ident you see the fan morphing into a swarm of beautiful butterflies which would normally happen around spring time. also in the second ident the tree is empty and plain and then the umbrella blossomed into beautiful different colours just as flours would do in spring.

2 A - Opportunities

Creation of corporate identity:

In this advanced time and age tv stations are not confined to only a unmarried state. Therefore idents is there to assist tv channels in unique places around the sector. The idents are consistency via one-of-a-type channels for an instance BBC one ident lets in the channel to benefit identification for itself and to advantage audiences hobby closer to their on line web sites for an instance BBC i participant this is vital because of the fact they ought to gain identification for his or her channel on tv and

The ident is the channel's logo; having this is very essential as it affects clients to end up and continue to be reliable to the channel, referring lower back to BBC it makes the target market come to be familiar with the logo consequently they may mechanically apprehend what channel it is, therefore the traffic are maximum possibly to look at that channel all over again and come to be proof against it.

Creation of Tone:

The tone of idents have to over arch the visual style, because it needs to reflect the programming and it desires to be favored to the target market. I have used VIVA as my instance because it displays the progammes shown on the channel. As you may see in the video beneath, the idents are complete of teenagers/young adults, doing what humans that age typically do on weekdays or weekends, savouring the instant and celebrating being young. This channel broadcasted a number of programmes from different channels which includes MTV, Channel five, Comedy crucial, and Nickelodeon.

The ident is full of shiny, neon hues (hues are overpowered with inexperienced and red, that's the colour of their channel brand) with sparkler's and sparkly colorations. this is used to enchantment to their audience, due to their quick interest span, as they want to preserve engaged.

Branding of content :

An ident can focus on the information of the channel the components of what the channel consists of) of the visual the graphics of the channel. Branding of content material is the identity of a particular application on that channel which belongs to precise channel. So the ident uses that TV channel in their ident to promote it, consequently branding of content is revolved around advertising due to the fact the use of that application inside the ident no longer simply promotes the channel but it promotes the program itself as nicely. For an example BBC 5 foremost software that they promoted in their ident was massive Brother. On this ident equipment shape themselves collectively to form the big Brother emblem to promote that program personally and then changes into the BBC five logo to sell the channel.

Appeal to target audience:

Idents must appeal to the target market in a nice and persuasive form so that the visitors do no longer turn out to be deterred from watching the channel however persuaded to live at the channel for longer. Idents should have a target audience in order that the Ident designers have some thing stable to attention on but on the same time replicate the Idents into the special genre programmes wherein that channel airs. This links to nickelodeon because they are showing characters from each of their programs in the ident making the audience want to watch the channel more.