TASK 3c ii

beat editing 

beat editing is used commonly in music video this technique is a very good way to capture the viewer and makes the video much more interesting for them to watch. how beat editing works is that the visuals cut at any point where theres is a prominent instrument in the track for example cutting at the snare hits in the beat or adding a stuttering effect when there is a hi hat roll.
the technique works so well because what is does is makes the the video more eye catching to the viewers and the better the video is and more likable is it makes the song better because the video is promotion for the song.
it creates a dynamic visual style and creates interest in the generation we are living in now people have a much shorter attention span and when using long shots it can and will disengage the viewer and once that happens then the promotion of the son has failed.
 
this video is an example of a video i edited in the summer as you can see there is close to no cutting to the beat and when you watch it you start to get bored of it because the long shots its just cutting at random times and does not capture the viewer what so ever which would of been a waste of money and production equipment and did not archive the goal with is to promote the artist and the music especially due to the fact that it is for a self produced artist.

lip syncing 

   
 lip syncing is a technique that is used in music videos to show the artist performing the song. what this does is the lip syncing technique that is illustrative because you are seeing.

This implies the artist is incorporated and others as they are performing on screen to the gathering of people. On account of this, lip synchronizing adds importance to these sorts of music video as it is likewise a tradition. To add to this, the motivation behind why lip miming was added into the beat was a very good way of also promoting the artist and putting a face to the product. Due to this, the the viewers that will watch it will consider it to be a more real insight of the artist and this is where star image can come in. when lip syncing it is essentially performing and when performing you are showing yourself off and your talent and also personality so this creates a star image and makes a profile for the artist that is going to sell.