TASK 2C

• Opportunities for self development:
• New Skills:
• Multi- skills:
• Contributions to product brief:

Opportunities for self development:

For the ident production i am the director this means i am the one who will make the idents look the way we planned it, i am here to basically direct us this is not the first time i am the director in my production group so i know what this role consists of. from the last project we did as a group i felt like went well but i always felt as though i could of done better in terms of directing from the shooting to sitting down with the editor and making sure all the shots and frames where done correctly. in this ident production im going to improve my commutation skills with the DoP and the editor so that the idents can be shot as planned and that we are not just taking any shot that looks nice. 

New Skills:

in this brief i will be gaining better leadership skills so that i am able to lead my team in the right direction meaning that we have a better outcome and that we are not having a problem where one ident is weaker than another helping us to make an equally good suite of ident which the client would be impressed with. 

Multi- skills:

because i am the director i will have to undertake multiple skill such as being able to use a camera. this is when we are shooting i can help out the DoP in preforming the right shots as stated in the shooting script which we both worked on. also having the skill to edit as well, this is that when we are editing the idents i am able to sit down with the editor and go through all the edits making sure that we have the best out come for all idents and not have any that do not meet the standard of the others.

Contributions to product brief:

For the ident production i am the director this implies i am the person who will make the idents look the way we arranged it, i am here to fundamentally guide us this is not the first occasion when i am the director in my production group so i realize what this part comprises of.

Productioon Diary

11th April
Meeting deadlines
Today as a group we met the client for the first time, he introduced himself and so did we. in this session we went over the brief and went into detail. he gave us an opportunity to ask him any questions to do with the brief, but in this session it wasnt really about pitching any ideas to him it was more about really understanding the brief so that we could make the right product and we could start generating ideas form that meeting onwards. in that meeting we both agreed that this ident was not to help the new inflow of students coming to CTK, but it was to help promote and brand the new CTK channel which posts content such as the fashion show, the schools Dance group, media projects such as short films the media students created and more CTK content.

19th April
today we had a production meeting with mr barton to see how our idea were and to see if they were strong enough to pitch to the client in our next meeting. when we pitched our to sir we came to find out that our ideas only covered the media, dance or creative side, after talking to sir we understood that we would be isolating the audience that are not creative so we then changed the idea and each ident now represents the content in the channel, for example one ident will do with sport to represent the sport content that will be on the channel then another one of the idents will be about dance which represents that dancing videos that will be uploaded etc.

25th April
Today we met the client for the second time. in this meeting we discussed the 4 ident ideas that we had we then presented the client with a copy of our pre production. when talking about our ideas we felt as though the client was on board with what we where saying he seemed to like our ideas which was good the only thing that he was a little sceptical about was the way we where going to shoot it in terms of the time scales we are doing it in we where going to do each ident one by one as a group but he thought it would be more effective if we 4 of us did each ident then bring it to the last person who is the best at editing to do the last edit and clean it up.

Ident Pre Production

Production Plan
Director/Editor: Nigel ChitmeAssistant Director: Tamaira LynchDOP/Animator: Tommy GriffinCamera Operator: Daniel TaiwoAssistant Camera operator: Ashley Davy

Days of production	Responsibility	What has to be done
1	Director	On the first day the director needs to explain the idea to the rest of their team, therefore the team can understand the idea fully and has an idea on which person is having which role. This is very important because if the members in the team doesn’t know the idea then they won’t be able to do their role within the team when they start to do the production. A lot of money could be decreased because of the lack of understanding of the idea, which is very bad for the business.
2	DOP/Animator	The DOP job is the producing the storyboard of the idea to show how the final piece should look. This is a guideline for the team when they are working on the piece.
3	Assistant Director	The assistant director role is to source the locations that they need for the idea and they need to see if that particular location is suitable for their idea. Also they need to gain permission to shoot on the premises that they want to shoot on and they need to create the shooting schedule.
4	Camera Operator /Director/Assistant Director	These roles need to book out the equipment that they need to film, they also need to source the talent and they need to get the talent to sign a release form as proof that they give you’re their consent that you are allowed to film them.
5	Every Role	Shoot
6	Every Role	Shoot
7	Every Role	Shoot
8	Editor	The editor’s role is to edit the whole footage and make it look like an ident
9	Everybody	Submit the work to the client.

The ident will begin by having the CTK logo appearing on the screen for literally one second only, then immediately after, the first letter, 'G, appears in big and bold writing. Then that letter will fade out, and the footage for the letter 'G' will appear and play for about 3-4 seconds on screen. So, for the letter 'G', which is for the word 'Grit', you will see footage that displays students in the college being courageous, passionate and brave. This will then apply for the remaining letters.
When the letters appear on screen, they will appear in white writing, on top of a customised purple background. I have chosen this idea because these are the two colours that makes the college recognisable.

The Treatment

My idea for the 30 second ident for CTK is to promote their ethos. Their ethos is 'graces', and every letter is abbreviated. Graces is short for Grit, Respect, Assurance, Curiosity, Endeavour, and Self-Control. The way I wanted to incorporate this into an ident was by giving each letter, along with appropriate footage that matches each letter a total of 4-5 seconds.

The Budget 

The Budget is key to the production this will cover props lighting equipment, Transport, locations and other. the food is one of the most consistent budget payments as this will cover lunch breaks transport will have a budget and the props. 

Transport: £40 to London, on site transport free oyster. 

Food: £150 cover all client needs 

Props: £20 maximum 

Camera and Lighting Equipment: free student project. 

This will be the budget costs as everything else will be free as this is a collage project and do not have access to mainstream companies to help filming such as Sky, ITV and Channel 4. 

The budget will worked with a team to fill the profit equally this way it is organized and we can keep track of all of our resources we have used. locations are free as we are filming.

potential problems with each

The first and main problem we may face is the the way we will have to manage our time especially because we are producing a stop motion ident. the way we are going to make sure that this doesn't make it a problem by setting out a clear and organized shooting schedule within deadlines on when each ident will be shot and edited .

the second problem we may face is with our location, our location is based is the school because we want the viewers to see what they are buying into or in this case signing up for. the location will be full of students going to and from their lesson and trying to to film in tight corridors with people going up and down it can bcome a health and safely problems but we have set out to shoot while most people are in their lessons and not much is going on so that you can capture a few students.

Designs
Designs we will use will be based on the theme and the idea created by the director, as our theme is CTK Graces we will use a series of colours that represent Christ the King, which are white and purple.
Idents will also be based off of the different element of the sixth form for example, performing arts. This will tie in with the idents because the subjects contain element that will grab the attention of our target audience.
The energy behind the idents will represent the college as well as the graces, the design of them will represent passion, bravery and courageousness which was spoken about in the initial idea of the idents.
The style of ident we will be using is 3D animation and recorded footage as it will give the college more of a professional and stylistic look which will appeal to our primary audience as well as a secondary audience (parents of the students).

potential problems with each (health and safety issues; budget; production practicalities; practical skills, resources etc)

potential problems with each (health and safety issues; budget; production practicalities; practical skills, resources etc)

The first and main problem we may face is the the way we will have to manage our time especially because we are producing a stop motion ident. the way we are going to make sure that this doesn't make it a problem by setting out a clear and organized editing schedule within deadlines on when each ident will be shot and edited .
the second problem we may face is with our location, our location is based is the school because we want the viewers to see what they are buying into or in this case signing up for. the location will be full of students going to and from their lesson and trying to to film in tight corridors with people going up and down it can become a health and safely problems but we have set out to shoot while most people are in their lessons and not much is going on so that you can capture a few students.
the third problem we may face is that because of the price of using the editing suite we are very very limited on time in their and because we are doing animation this can become a really big problem for us becuase all of the footage will be done in the eding suite unless its a live background that we are shooting.