Post Modern Styles b iii

Homage

homage is a post modern music video technique that is used to pay respect or to honour someone or peoples lives, an invention, an achievement etc. this can be done in different ways from re creating a video or memory. another way is that you can use the actual footage too make it made that sense of realism. in this video you can see that is it homage because you can see the footage and pictures from people who are in the army who are being refered to as the "hero's" in this perticular video.

Parody

parody is a spoof, in current usage, is an imitative work created to mock, comment on, or trivialise an original work, its subject, author, style, or some other target, by means of humorous,satiric or ironic imitation. Parody music videos aren’t the most popular way in which an artist chooses to promote his or hers music however it is becoming more and more popular and is usually very popular amongst the audience. this video is a perfect example of a parody as you can see it is making a mockery of the real song. normally the person doing the parody would use the same flow and structure. 

Pastiche 

A pastiche is a literary or other artistic genre or technique that is a imitation.

This music video is an example of a pastiche music video. This video is called Youlle Always find me int the kitchen At Parties. This video uses a 80s themed party, with retro clothing, in a modern environment. This video is made interesting as the two guys travel from kitchen to kitchen through cupboards, through fridges and using draws as a stairway up to the next kitchen. Also toward the end of the video the artists appear to be dancing on the kitchen ceiling. This also gives the video more appeal and makes it unique.

Intertextuality 

intertextuality is when a music video uses ideas of movies and or tv shows in their music video to ether pay homage to the movie or even to use some of the creative ideas that the movie contains and or if the music/lyrics have something to do with the movie. intertexuality can also be used as promotion for movies aswell for example the demi lovato song which used scenes form the movie frozen which was part of the promotion for the movie. but the lil uzi vert video used the idea of alice in wonderland but instead of using actual footage from the movie they re-created it si that they had the same concept with is also correlating with the mood of the music and visuals. as you can  see the surrounds, atmosphere of the visuals matches the music because of the instrumental is weird and jumpy so they did that well in this by using the Alice in wonderland, the idea of going into a weird and wonderful place