TASK 2A

Uk Rap

LD (67) is a uk Trap/drill artist that is situated in brixton, South London, he is a self delivered craftsman and is not marked to any non mainstream or real names. from this video you can straight away tell the mood of the tune for the individuals who know the music. the state of mind is dim and bleak encompassed by dim countenances that are not effortlessly seen. the artist LD himself wears a veil with the goal that he can conceal his character since he was banned from making music by the police. this recordings and a great deal of his different ones him and his companions show a considerable measure of vicious hand signs, that is utilised to appear to be threatening and that is the sort of picture that they are attempting to get a cross. since he is a self delivered craftsman in brixton he wouldn't have a great deal of cash to create a music video so the subsequently that it is the reason there is insignificant enhancements or significant area changes.




the next video is also a UK rap video and as you can see it still that same dark gloomy mood that the first video had. its quite dark and he is also covering his face as well in the video to also create that mysterious persona. in UK rap that is the kind of image that artist are trying to get across because it is all about who is the baddest. as you can see there is a lot of low key lighting used also to create that dark atmosphere

Rock genre conventions

• Costume dark clothing 
• Black makeup 
• Performance type videos including artist playing instruments 
• Camera shots, close ups, long and mid shots 
• Image of the artist dominance and intimidation

In rock music videos they generally wear dark clothing along with heavy eye makeup which is a style associated with gothic culture.

Rock music videos generally have a theme of being quite dark and depressing also will contain dominant characters that they have scenes of them breaking things showing violence and aggression. They have meaningful lyrics with strong and upbeat sounds. Colours such as black and white will be used to show seriousness. Rock music videos are usually performance type videos where the artists are band play the song using instruments such as guitars.  

They may use camera shots such as long and wide shots showing all members of the band playing instruments. There may also be close ups showing the facial expressions of the artist whilst playing the instruments.

in the music videos we see the similarities of the genre conventions in the music videos for rock artists such as they all have performance type music videos where the perform directly to the camera connecting with their audiences, also we see a similarity in their appearance such as the way they are dresses in dark clothing also dark makeup showing the image of the artist quite dark and scary looking. The image of both artist are very similar as the audience get as sense of scary and intimidating characters as their music videos contains screeaming and shouting expressing anger. Both music videos are performance type videos where the artist performance the song playing instruments such as guitars and drums.

The editing of the videos used is rhythmic montage where the music video is cut to the beat of the song. You can see this when the music videos is cut to a different scene or location of the song when a new beat comes in.With this technique you are able to break up the lyrics of the song into sections and different scenes where the mucus video will cut to another shot.

Hip hop

This music video is for a song made by an artist named 'OG Maco'. The artist is signed by a major label. This song is a hip hop song, and it is clear that it is because it includes the conventions that a hip hop music video would include. First of all, the song is a performance music video because it includes the artist in the song, lip synching the song. It is a performance music video also for the fact that the artist is included in the video. This music video was produced to sell the artist, creating an image. This was done through hyper-reality. In this music video, there is a lot of exaggeration portrayed, causing the audience to think a certain way, which is a conventional technique used in hip hop music videos. The image the music video is trying to portray is that having money leads to attracting numbers of women, gaining power, etc. Another conventional technique used in the music video is the use of close ups, a camera angle usually used on the artist, which is usually demanded by the record label. Another conventional technique used in the video is the use of voyuerism. The women in the video are portrayed as sex objects, as a result of them barely wearing any clothing. This technique was used as a result of the target audience, which would be young men. This technique would grab their attention as it would cause young men to gaze at the women who are undressed. Relating back to camera angles, one way in which this would be done is by having the cameraman doing a close up of the womans different body parts. Another term used to describe this technique would be objectifying the female and creating a male gaze. Another genre convention is the location. Hip hop videos tend to consist of expensive, and very large locations. Another thing about the locations is that they will always have a one or two locations that will have a party related setting, where there are loads of people in the background and the artist focus in the middle of the shot.
Another technique used would be the used of costumes, as the artist is dressed up in designer labels. This gives him the more 'upper class' look, and this would come under star image. Below is a music video of the same genre that consists of the same conventions.



Above is a music video for a song, made by an artist who goes by the name of 'Ty Dolla Sign'. The song features another hip hop group, who are named 'Migos'. This music video consists of similar conventions. Firstly, it is a performance music video, just like the one above, as it includes all the artists lip synching. Another genre convention technique that was used in this video, that was also used in the other music video is the use of hyper-reality. This technique was also used in this video, portraying an image for the viewer, causing them to think that money is the key to having all the women, and power. Close ups were used also in this video. It was used on the artists, and again, used on the private body parts of the women. This comes under voyuerism, as it causes the females to then become a sex object, creating a male gaze.

The music video used the typical sort of locations, which is the club/party type of setting. The location includes other people in the background, and again, the focus is on the main artist, as they are placed in the centre of the shot.

In the previous music video, the artist wore costumes that were high-end designer labels, and I spoke about how this gives the artist an image of being high-class. Likewise with this music video. However, the costumes seemed to be more jewelry, rather than just the designer clothing. This implies the fact that they are wealthy, which is what they want the audience to think.