TASK 2B - STYLES

Performance 

Performance based music videos are videos that are mainly showing the artist performing the song that is the video is for making it an illustrative video because the artist or in this case artists are visually illustrating. In this music video Ni**as In Paris there is a a live performance being used this is useful due to the fact that both or the artists and the band are performing live this the makes it innovate due to the fact that a performance videos are a strategic way for major labels to help promote an artists concerts because as you can see in the videos the mood and atmosphere is very hiped and high energy and the fans are having a good time. the reason labels try to promote concerts is because, concerts are where most of the revenue from the artist due to the generation we are living in right where where buying music is outdated and you are able to make a thew clicks and you are able to get music for free.

Narrative 

this is a narrative video and you can see that from the strong that is being told from the visuals and lyrics put together. major labels use these kind of videos a lot because it is a good way to create a star image for the artist, it creates an image that they want the fans to see for example the video i have used here Chris brown is playing a bad boy who comes to take a pretty "good girl" out after her dad said no, his persistence made the girl feel special, he took her out and started showing her the world that she has never seen because of her dad. so this give Chris brown the look that he is a nice bad boy with helps sell especially to  females. also narrative videos give the label to get a lot of close ups on him because that is the product they are trying to sell and they want the viewer to see him as much as possible while following the story.

Conceptual

this is a conceptual video you can see that when you watch the video because the video is very artistic and doesn't have a narrative and also doesn't contain he artist performing or lip syncing the song, when you listen and watch the video can see that the video corresponds with the beat of the song which is essentially rhythmic editing. it also contains the conventions of a conceptual videos because due to the nature and how creative and artistic the video is it got a lot of views and became vital but because of the niche genre of experimental hip hop so in this case it is viral.

Intertextuality 

intertextuality is when a music video uses ideas of movies and or tv shows in their music video to ether pay homage to the movie or even to use some of the creative ideas that the movie contains and or if the music/lyrics have something to do with the movie. intertexuality can also be used as promotion for movies aswell for example the demi lovato song which used scenes form the movie frozen which was part of the promotion for the movie. but the lil uzi vert video used the idea of alice in wonderland but instead of using actual footage from the movie they re-created it si that they had the same concept with is also correlating with the mood of the music and visuals. as you can  see the surrounds, atmosphere of the visuals matches the music because of the instrumental is weird and jumpy so they did that well in this by using the Alice in wonderland, the idea of going into a weird and wonderful place