Task 1C

To sell the song
The purpose of a music video is to promote and sell the image of the artist creating an audience that watch their music videos. They do this by creating an character for the artist that the audience will gives interest to and will become a role model to them. Every song has its own music video to go with it this gives the most views of the video promoting the artist further. One way which the artist can sell the song through the music video is monetize, this is where the record sell the artist song through distributions such as streaming sites like sound cloud and Spotify.

Promotional for the artist
The promotion for the artist is important for the success of both record label and artist who will gain fame and create an image for the artist to entertain their audience. You can promote the artist through their music videos, also the use of social media as it allows their track to be heard by multiple people around the world getting a wide range for their audience.

The music video can also be shown on more outlets than the film meaning it creates a short film for viewers an example of this would be the track thriller by Michael Jackson has his music video was a narrative type video at the end this is known as an opening scene or background scene.

To sell the song, invoke a reaction from the audience
Music videos are designed mainly for the purpose of selling the song, they sometimes use new or upcoming artists to promote themselves as it allows creating an image where their career will start through social networks. The image can also generate more money for the artist also for the record label.

An example of this type of music video would be Nicki Minaj anaconda, which shows the character of the artist being exploitive and confident.

Exposure and Expansion of the Artist 

Exposure is very important for the artist for their music videos it shows the audience the image of the artist and creates a false image for the artist. Image is very important because it gives the audience an image of what the artist is like.

Music videos play a vital part in the exposure of an artist as it promotes their image which is then used to gain revenue and endorsement deals with products, showing that the artist is liked because fans buy their products.
However, for unsigned artists like scribz the numbers are in the fan base conveying a certain lifestyle grabbing the attention from the audience this shows that unsigned artist can gain popularity through social media a creative way to promote and establish the artist in the music industry.

To give the audience a better understanding of the song

Often songs will have meaning, Music Videos are often used to develop this meaning behind the song and use a visualization to create an image for the artist, and by doing this you are able to give the audience a visual aspect of the song from a visual perspective and from a different outlet.

Product Placement is designed to sell and promote the products of the companies in which they usually embedded into a music video. Product placement is where you see the product everywhere not just in music videos but on TV, billboards, newspapers, magazines etc. It’s known as an advertising technique used by companies to insure the promotion of their own products allowing more awareness of that product.

It is especially popular in music videos for record label companies and artists related products such an phone because he was promote the product this also shows that audience what the artists likes and the label will get money for having product placement used. Product

Using Product placement with extremely popular

Synergy
Synergy is where two products or companies combine to make a video using the video as a platform to give them success. For example a music video may be made to increase publicity for a film. One example would be the music video 'you know my name' the official video for the James bong film casino Royale in 2006, starring the artist Chris Cornell

Promote festivals


Muisc vides are used to promote alot of things an done of them are festivals, in this present age and time, everyone is into festivals and that is one of the major ways in which artist generate revenue because not much people buy their album and in order the appeal to them they use their music videos to do that creating an image that they would like a more fake reality event though fake they still accept it to be real and for these reason they will buy tickets to tours and festivals of these artist and also not only one artist goes on a tour alone they mostly bring along other artist. 



Opens up new market



Music Videos open up new markets for the Artists and Record Companies to sell their songs by using music videos on diffrenet outlets.
This increase in outlets such as youtube, increases the amount of people who are likely to hear/see the song and buy it, therefore making it more successful.
PSV GANGAMAN STYLE Is an example of a video that opened up an artist to a new market.

SELL IMAGE

One of the biggest purpose of a music video is to sell the image of the artist, because this is what their target audience buy into, if they have a good image or appealing image displayed to the public this is what they will associate witht that is why they would wan to come see them on tour or at a festival